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Create an accountSusan Bijl
In the year 2000, after her studies at the Willem de Kooning Academy in Rotterdam, Susan designed the first prototype. She came up with this bag to replace the single-use plastic bag and wants to contribute to creating awareness about its pollution.
The shopping bag is based on the shape of the classic plastic bag. Susan improved this design by making the sides deeper, creating more volume. In the kite shop she discovers the benefits of ripstop nylon. It is strong, light, has a wafer-thin hand feel and is available in many different colors. To add a contrasting color to the design, she adds the 'Flash': a diagonal stripe that points positively upwards. This now iconic 'Flash' has been featured on every design since then.