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In 1974 John Malloy landed in Yallingup, WA with nothing more than a surfboard and a backpack. He discovered the raw waves of the Indian Ocean were the perfect testing grounds to create an unbreakable legacy. One that would revolutionise surf hardware through pioneering innovation. Enjoy A Creature of Leisure - The John Malloy Story.
After experimenting with several leash materials including gas station bell cords, John Malloy discovers and introduces urethane to the market, regarded ever since as the world's best cord material.
John Malloy officially starts Creatures of Leisure selling Leashes and Boardcovers that were all made in Yallingup, Western Australia. He had been innovating surf equipment for almost a decade already.